Alex Morgan
Founder, B2B SaaS (fictional)
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38:42How we learned to sell B2B SaaS before building more features.
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Welcome back. Today I'm talking with Alex Morgan about how their team found its first enterprise customers.
Honestly, the first year we thought our problem was the product. Every lost deal felt like a missing feature, so we kept adding them.
The turning point was a customer interview. The head of operations told us she didn't need another dashboard. She needed the report her CFO asked for every Monday morning.
So we stopped building for two weeks and shipped that one report. It was not pretty, but it was exactly what she needed.
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The turning point was a customer interview. The head of operations told us she didn't need another dashboard. She needed the report her CFO asked for every Monday morning.
Source reference found4:40
So we stopped building for two weeks and shipped that one report. It was not pretty, but it was exactly what she needed.
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38:42How we learned to sell B2B SaaS before building more features.
The Operator Hour
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